Channekt › Integrations › Google Shopping
Google Shopping integration for Merchant Center
Show your products in Google Shopping ads and free listings from the same catalogue as every other channel. Publish products to the connection, paste its feed address into Merchant Center, and Google fetches your prices and stock on its own schedule.
Connect Google Shopping
Enter your Merchant Center ID
It is the number at the top of Merchant Center, beside your business name. Channekt gives the connection its own private feed address.
Publish products
Publish from the products list as you would to any channel. Each product is checked for a price, a picture, a description and a page on your own shop before it joins the feed.
Paste the feed address
In Merchant Center, add a product source, choose to add products from a file, and paste the address as a scheduled fetch, daily or more often.
Data sent to Google Shopping
Products
outTitle, description, pictures, brand, barcode, condition, colour, size and weight, with each variant grouped under its product.
Prices
outThe price after this connection’s price rule. Where your recommended price is higher, it is the price and yours is the sale price.
Stock
outIn stock or out of stock, from the figure the last stock push recorded, so a product that sells out drops at the next fetch.
Product pages
inThe page each product links to, read from your own shop’s connection: the page a shopper lands on is the one Google checks.
Google Shopping integration details
Google Shopping frequently asked questions
Do I need a Merchant Center account?
Yes. Create one at merchants.google.com and verify your website there. Channekt sends the products; Merchant Center owns the listings and the ads.
Where do the product links point?
Each product links to its page on your own shop, which Channekt knows from your Shopify, WooCommerce, Magento, BigCommerce or EKM connection. Publish or import the product there first.
How often does Google see changes?
As often as you schedule the fetch in Merchant Center. The feed is built when Google asks for it, so every fetch has the current price and stock.
Does it work for Shopping ads and free listings?
Both. They read the same Merchant Center products, so one feed serves your free listings and every Shopping and Performance Max campaign.
Do orders come back?
Shoppers buy on your own shop, so those orders arrive through your shop’s connection with every other order.
Moving from another platform? We move you for free.
We import your catalogue, connect your channels and carriers, and stay with you through the first orders, on every plan. Your current system keeps running until you switch.
Connect Google Merchant Center
Start a 14-day trial, publish your products and paste the feed address into Merchant Center.
Google and Google Merchant Center are trademarks of Google LLC. Channekt is not endorsed or certified by Google.